PIGEON — Brand Identity

The aim of this project was to create the brand identity for a named courier company. As the company's name was PIGEON, I chose to lean into the bird imagery. The image of the wing and the feathers fluttering behind the logo were created to give a sense of haste, like a bird that has just taken flight. I've reflected this sense of speed in the typography by slanting the words and adding green to highlight the word GO in PIGEON. The overall image I wanted to convey was that this was a fast and reliable courier company.